About
The long version of my README.
I design products and build their frontend, mostly with founders in Israel. Here’s why, how I work, and what I’m open to.
- Based in
- Tel Aviv
- Role
- Design Engineer
- Works on
- Flows, interfaces, design systems, motion, frontend
- Builds with
- Figma, Claude Code and Codex
- Open to
- Full-time role, ongoing paid partnership, defined project
What I do
I design products and build their frontend, this site included. I work mostly with founders, from the first flow to the version people use.
Spacing, type and motion get the same attention as the flow.
Why I build
My designs used to wait for a developer, and what came back was close, but not what I drew. I got tired of waiting. I also wanted to know how it worked.
Now I build the frontend myself, so the 200ms I picked in Figma is the 200ms you get.
How I work
I design in Figma, and Claude Code and Codex write a lot of my code. They don’t notice when a button jumps 2px on hover. I do, and it bugs me until it’s fixed.
Work so far
Current work first. Three of these have case studies on the site, and more are on the way.
2026.08 – now
Bama
Co-founder & Design Engineer
Bama turns a topic into a presentation in Hebrew, right to left from the request to the exported file. I designed the product, the interface and the brand, from the mark to the thirty-second launch film and Bami, the character on the site, and built the frontend. Rom Tregerman, my co-founder, develops the backend.
2023.03 – now
Tipmo
Product Designer · Freelance
I redesigned Tipmo’s mobile app, website and B2B dashboard, with the design system and reusable components behind all three. I went over the real screens with the developer as they were built and fixed what didn’t match the design.
Freelance
Bamerhav Architects
Brand identity · Web design · Framer build
An architecture studio whose work includes synagogues, public buildings and housing. I designed its identity, from the first sketches to the brand book and the files handed over, then designed its site and built it in Framer with a CMS.
2024.02 – 2025.08
Mekodedim (מקודדים)
Partner & Co-CEO
I co-ran an online coding school for kids, with more than 170 students and a team of six instructors and support staff. I handled daily operations, marketing and customer experience, worked on the website and the enrollment flow, and set up the automations for onboarding, follow-ups, payments and feedback. It taught me how much of a product happens around the screen.
2022.11 – 2024.09
Someone to Argue With (מישהו לריב איתו)
Partner, Research & Design
It matches you with a stranger who disagrees with you, for an anonymous one-on-one chat in text or video. Tal Israeli is the CEO, on research and development, and I was a partner, on research and design.
2023.01 – 2023.03
Shooglis
Graphic Designer
Shooglis sells gift packages online. I designed its new brand identity and carried it through the online store, the packaging for personal and company gifts, and the marketing materials.
2019.05 – 2022.08
Freelance
Graphic Designer
YouTube thumbnails for Israeli creators, each with more than 100,000 subscribers. Every one had to make you curious and tell you what the video is about.
Off the clock
Strength training, the NBA (mostly Deni Avdija) and films.
Favorite four
- La La Land
- Sound of Metal
- Life Is Beautiful
- Forrest Gump
Working together
I’m open to a full-time role at a startup, an ongoing paid partnership or a defined project. The best way to start is a short note about the product or the role.